Fast Moving Consumer Goods (FMCG)

Relevance not just today, but 3-5 years out

Long-stable consumer goods markets continue to shift. Dramatically. On the supply side, input costs continue to rise, emerging markets are no longer low-cost and climate change and geopolitical trends create risks within the supply chain. While on the demand side, consumers are shifting what they buy, potentially confused about which brands fit their shifting tastes, and shifting their preferred point of purchase and how they engage brands in an omnichannel world. It’s not all bad news, however, as emerging markets create a whole new consumer class, the opportunities to get ahead of shifting consumer trends is real and new segments in domestic markets continue to emerge. Market leaders best poised to maintain that position understand that what got them here, won't get them there – to a sustained leadership position going forward. They have to change how they do business and getting future-ready starts now..

Tower Strategy has worked across North America, Latin America, EMEA and Asia Pacific to help leading consumer goods companies understand the market trends that are likely to challenge their leadership position, how to account for them and the new opportunities available. Not just to stay relevant tomorrow but to stay relevant 3-5 years out and beyond. With services ranging in scope from global scans to define new markets to penetrate (e.g., frontier markets in Africa and Asia) to deep-dives at the country- or brand-level to uncover and pursue untapped share and profitability growth opportunities. We help accelerate growth by transforming our clients’ commercial strategy and the operational sinew needed to support that strategy.


Learn more about what we do in FMCG