“I’m already neck-deep in strategy decks.”
A refrain we often hear during initial clients conversations. One with merit.
At Tower Strategy, we understand that what separates high-performing organizations from poorly performing ones is not lack of strategy but an inability to act on it — because it was poorly designed up front or because organizations often lack the sinew needed to make their strategic intent real — through action.
That’s why our focus is on working with clients shoulder-to-shoulder to design, drive buy-in for and act on the major strategic opportunities available to them. We do this by making sure our case teams have the analytical rigor needed to effectively diagnose, trouble-shoot and solve for the complex issues facing our clients. But that’s just table stakes. More importantly, every member of our senior team has experience on the ground working on the client-side. That adds a much needed dose of pragmatism to our work. We understand the actual level of effort required to drive change in political, multi-stakeholder environments. And, as a result, excel at bridging the gap between strategy and execution.
Our Partners & Senior Leadership
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Saurabh Kapoor
Managing Director
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Saurabh Kapoor is our founder and Managing Director. With over 27 years of strategy consulting experience, he works with senior executives to help identify and implement transformative change in their organizations. Helping them to define the specific factors limiting their growth and operational effectiveness, evaluate the people, process and systems options available to solve for those limiters and build progressive, staged plans that deliver actual, measurable performance improvement. Not just through time and resources provided through Tower Strategy Group but by rallying client teams to own, manage and take action relative to the opportunities available to their organizations.
Prior to founding Tower Strategy, Saurabh held leadership roles in the strategy practices at several other consulting firms, including as a Vice President and Senior Vice President at two global strategy consultancies. He also spent time on client-side as the global Corporate Strategy lead at Choice Hotels International, a franchisor of over 6,000 hotel properties across 10 brands. In addition to leading Tower Strategy Group, Saurabh served as a Professor at Georgetown University for 6 years, where he taught courses on corporate strategy, global expansion and marketing.
He has consulted to many of the world’s leading organizations, including US Department of State, US Department of Transportation, US Department of Agriculture, Beam Suntory, Amazon, Pfizer, Carlyle Group, The Coca-Cola Company, and P&G. He has supported these clients delivering transformative performance improvement in 65+ countries, including every major developed and developing market.
Saurabh currently serves on the Advisory Council of Marstel-Day and on the Board of Directors of Leadership Greater Washington. At Leadership Greater Washington, he is a member of the Executive Committee and Chair of the Strategic Planning Committee.
He holds an MBA with a Concentration in Strategy from The Wharton School at the University of Pennsylvania and a BA in Biology from the University of Virginia.
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Marc-Andre Chartrand (MAC)
Delivery Partner
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MAC has over sixteen years of operational and financial experience leading a talented and valuable team supporting one of the fastest growing marketing agencies in North America. MAC has cross-functional expertise across all disciplines (business, human resources, information technology) with extensive experience in finance and was a member of Mosaic’s Executive Leadership group. Over the course of his career MAC has developed proven operational, project management, and interdisciplinary leadership skills.
MAC’s strong business background and critical thinking skills were demonstrated by working with the leadership group to understand the key business performance indicators for developing solutions to streamline processes, people & technology and ultimately maximize profit.
A dynamic and persuasive communicator, MAC has experience presenting to internal C-level audiences. Known for collaborative leadership skills with a bias for action and fostering an environment that enables business solutions and efficient flawless execution MAC brings calm and clarity to complex, fast paced environments and builds strong partnerships through integrity, attention to detail, work ethic and focus on results.
MAC received his BBA in Marketing Management from HEC Montreal in Quebec, Canada.
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Donna Lichti
Delivery Partner
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Donna works with clients including technology firms, health systems and post-acute providers to operationalize their strategy. Throughout her career, she has worked in a variety of roles: as Senior Vice President of Market Development for VSNY, the country’s largest not-for-profit organization providing in-home nursing care; as Senior Director for Pfizer; and as Principal Business Developer for United Health Care’s Evercare Division. She has a wide array of experience including strategic research, innovation for managed market channels, software development, communications, marketing, health delivery strategies, and support of management teams facing transition or transformation. Donna has held a number of board memberships with New York Health Information organizations and nonprofits board, and has also worked as a consultant to a number of Department of Health and federal-led strategies including NY State DSRIP.
Donna is a registered nurse, having obtained her degree from Pace University Leinhard School of Nursing. She also holds a bachelor’s degree in Healthcare Administration from SUNY; a Global Health Leadership Certificate from UCLA Berkeley School of Public Health; and an executive MBA from Notre Dame. Donna is now a frequent public speaker at health-related conferences for topics such as post-acute care, managed care, Medicare-Medicaid, and technologies, Donna is currently the principal consultant at Strategic Healthcare Resources.
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Payal Kapoor
Director of Firm Development
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With over 25 years of diverse experience in both the private and public sectors, Payal currently serves as Director of Firm Development. Her leadership extends across operations, human resources, finance, federal business development, and software development.
Payal's expertise lies in streamlining processes, optimizing resource allocation, and driving organizational success through a deep understanding of operational strategies and best practices. With a strong business acumen and strategic mindset, Payal identifies growth opportunities and implements innovative solutions to enhance operational efficiency.
Payal's prior roles in the nonprofit sector showcased her extensive expertise in federal grants management. She effectively engaged with diverse US Government agencies, securing and managing bilateral and multilateral grants, while ensuring compliance, fostering knowledge-sharing, providing comprehensive training, refining fundraising strategies, overseeing complex budgets, and promoting team collaboration.
Payal earned a B.A. in Economics from the University of Virginia.
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Saurabh Kapoor
Managing Director
Read Bio
Saurabh Kapoor is our founder and Managing Director. With over 24 years of strategy consulting experience, he works with senior executives to help identify and implement transformative change in their organizations. Helping them to define the specific factors limiting their growth and operational effectiveness, evaluate the people, process and systems options available to solve for those limiters and build progressive, staged plans that deliver actual, measurable performance improvement. Not just through time and resources provided through Tower Strategy Group but by rallying client teams to own, manage and take action relative to the opportunities available to their organizations.
Prior to founding Tower Strategy, Saurabh held leadership roles in the strategy practices at several other consulting firms, including as a Vice President and Senior Vice President at two global strategy consultancies. He also spent time on client-side as the global Corporate Strategy lead at Choice Hotels International, a franchisor of over 6,000 hotel properties across 10 brands. In addition to leading Tower Strategy Group, Saurabh served as a Professor at Georgetown University for 6 years, where he taught courses on corporate strategy, global expansion and marketing.
He has consulted to many of the world’s leading organizations, including US Department of State, Beam Suntory, Amazon, Pfizer, Carlyle Group, The Coca-Cola Company, and P&G.
Saurabh currently serves on the Advisory Council of Marstel-Day and on the Board of Directors of Leadership Greater Washington. At Leadership Greater Washington, he is a member of the Executive Committee and Chair of the Strategic Planning Committee.
He holds an MBA with a Concentration in Strategy from The Wharton School at the University of Pennsylvania and a BA in Biology from the University of Virginia.
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Marc-Andre Chartrand (MAC)
Delivery Partner
Read Bio
MAC has over sixteen years of operational and financial experience leading a talented and valuable team supporting one of the fastest growing marketing agencies in North America. MAC has cross-functional expertise across all disciplines (business, human resources, information technology) with extensive experience in finance and was a member of Mosaic’s Executive Leadership group. Over the course of his career MAC has developed proven operational, project management, and interdisciplinary leadership skills.
MAC’s strong business background and critical thinking skills were demonstrated by working with the leadership group to understand the key business performance indicators for developing solutions to streamline processes, people & technology and ultimately maximize profit.
A dynamic and persuasive communicator, MAC has experience presenting to internal C-level audiences. Known for collaborative leadership skills with a bias for action and fostering an environment that enables business solutions and efficient flawless execution MAC brings calm and clarity to complex, fast paced environments and builds strong partnerships through integrity, attention to detail, work ethic and focus on results.
MAC received his BBA in Marketing Management from HEC Montreal in Quebec, Canada.
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Donna Lichti
Delivery Partner
Read Bio
Donna works with clients including technology firms, health systems and post-acute providers to operationalize their strategy. Throughout her career, she has worked in a variety of roles: as Senior Vice President of Market Development for VSNY, the country’s largest not-for-profit organization providing in-home nursing care; as Senior Director for Pfizer; and as Principal Business Developer for United Health Care’s Evercare Division. She has a wide array of experience including strategic research, innovation for managed market channels, software development, communications, marketing, health delivery strategies, and support of management teams facing transition or transformation. Donna has held a number of board memberships with New York Health Information organizations and nonprofits board, and has also worked as a consultant to a number of Department of Health and federal-led strategies including NY State DSRIP.
Donna is a registered nurse, having obtained her degree from Pace University Leinhard School of Nursing. She also holds a bachelor’s degree in Healthcare Administration from SUNY; a Global Health Leadership Certificate from UCLA Berkeley School of Public Health; and an executive MBA from Notre Dame. Donna is now a frequent public speaker at health-related conferences for topics such as post-acute care, managed care, Medicare-Medicaid, and technologies, Donna is currently the principal consultant at Strategic Healthcare Resources.
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Payal Kapoor
Director of Firm Development
Read Bio
With over 25 years of diverse experience in both the private and public sectors, Payal currently serves as Director of Firm Development. Her leadership extends across operations, human resources, finance, federal business development, and software development.
Payal's expertise lies in streamlining processes, optimizing resource allocation, and driving organizational success through a deep understanding of operational strategies and best practices. With a strong business acumen and strategic mindset, Payal identifies growth opportunities and implements innovative solutions to enhance operational efficiency.
Payal's prior roles in the nonprofit sector showcased her extensive expertise in federal grants management. She effectively engaged with diverse US Government agencies, securing and managing bilateral and multilateral grants, while ensuring compliance, fostering knowledge-sharing, providing comprehensive training, managing grant databases, refining fundraising strategies, overseeing complex budgets, and promoting team collaboration.
Payal earned a B.A. in Economics from the University of Virginia.
Core Team
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Tomás Esquer-Pérez
Senior Associate
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As a Senior Associate, Tomás helps our clients create and sustain meaningful growth through effective leadership, project management, and client engagement. Not only does he contribute to the primary and secondary research that forms the foundation of our projects, but he also plays a central role in delivering impactful strategy recommendations to our clients by extracting actionable insights from those datasets.
He has valuable experience that spans a diverse set of business areas, including business transformation, strategic planning, capability building, business process improvement, human capital management, change management, performance tracking and enhancement, market research, financial modeling, and more. With a proven track record across North America, Europe, and Asia in the life sciences, industrial manufacturing, national security, and foreign affairs sectors, Tomás is dedicated to fostering a collaborative environment and developing innovative solutions tailored to each unique challenge.
He also has a strong background in nonprofit work, particularly on international development projects concerning credit building best practices, public and private sector contract management, and business incubation.
Tomás is from the Northern Virginia area and earned his B.A. in Economics and Spanish from the University of Virginia. He speaks Spanish fluently and has lived abroad in Spain.
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Eren Oztunc
Senior Analyst
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Eren has expertise in market analysis, operational efficiency, and corporate strategy as well as organizational restructuring. She has significant experience leading primary and secondary research and conducting benchmarking and internal operational analysis to devise market entry strategies for expanding international companies.
Eren earned an M.S. in Management from Koc University and B.A. from The George Washington University, where she graduated summa cum laude studying International Relations. She has studied and worked abroad in Turkey, Azerbaijan, and Spain, and is fluent in Turkish.
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Rohit Kulkarni
Analyst
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Drawing upon an array of valuable experiences ranging from medical device marketing, product management, and warehouse operations, Rohit has consistently contributed value across multifaceted aspects of business. With a keen ability to assess client needs and innovate solutions, he drives effective problem-solving. Currently immersed in a pivotal project, Rohit is part of the team spearheading a comprehensive business process enhancement initiative. His tasks encompass extensive research, in-depth stakeholder interviews, meticulous data analysis, and impactful deliverables. Focused on unearthing growth opportunities and enhancing operations, he brings a unique blend of technical and strategic acumen at TSG.
Hailing from India, Rohit’s academic journey includes graduating from BITS Pilani with an M.Sc. in Biological Sciences and a B.E. in Chemical Engineering, complemented by an M.S. in Innovation and Management from Tufts University. Rohit is trilingual with fluency in English, Hindi, and Marathi.
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Mehdi Haider
Senior Analyst
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Mehdi is experienced in providing strategic guidance to organizations through strategic and organizational planning and management, knowledge management, past performance reference production and evaluation for business development, primary and secondary research, and analysis. His work has spanned both domestic and global contexts, enabling organizations to effectively address strategic, organizational, diplomatic, and political challenges.
Mehdi holds an M.A. in Law and Diplomacy with concentrations in International Negotiation and Conflict Resolution and Business for Social Impact from The Fletcher School at Tufts University and a B.A. in Political Science with a Minor in Middle Eastern Studies from the College of the Holy Cross. Mehdi is fluent in Urdu and proficient in Arabic and Spanish.
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Katherine Caesar
Analyst
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Kat is a dedicated professional with a strong work ethic and a passion for delivering results in complex environments. She is experienced in client engagement, workshop facilitation and project management, qualitative and quantitative research, data collection and analysis, and graphic design. Her work has included both private and public sector clients and encompasses strategic, organizational, geopolitical, economic, and environmental challenges.
Kat is from Houston, Texas and holds an M.A. from Georgetown University’s School of Foreign Service in Latin American Studies with a concentration in Governance and Leadership. She earned her undergraduate degree from Wake Forest University in Politics, International Affairs, and Spanish with a minor in Latin American Studies. Kat is Spanish-English bilingual and worked in National Security, Defense, and International Affairs in Chile during her master’s Program.
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Cole Murphy
Senior Analyst
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Cole leverages an entrepreneurial mindset and tenacious approach to problem solving and result delivery to drive firm growth and development. He draws on a broad skillset and diverse experience in client engagement, operational management, and strategic business development at industry leaders serving an array of clients across enterprise, public, and consumer sectors.
Cole has also held roles in analysis, outreach, and leadership at nonprofit initiatives and organizations aimed improving outcomes for the socioeconomically disadvantaged.
He holds a B.A. in Political Science from the University of North Carolina at Chapel Hill with minors in Economics and Philosophy. Cole is fluent in Spanish.
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Nathan Sonnenfeld
Analyst
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At Tower Strategy Group, Nathan excels at navigating complex business challenges with a focus on market research, data collection and analysis. His experience advising both for-profit and non-profit organizations on a diverse range of issues enables him to deliver impactful results and drive strategic innovation. Nathan blends analytical rigor with creative problem-solving to develop strategic solutions that significantly enhance client outcomes.
With a B.S. in Operations & Analytics and Marketing from Georgetown University’s McDonough School of Business, Nathan is adept at brand strategy, product innovation, strategic planning, and organizational transformation. Originally from Syracuse, New York, Nathan’s global experiences in the Netherlands, Denmark, and India further enrich his perspective, providing a well-rounded and insightful approach to problem-solving.
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Allie Libeer
Analyst
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Allie is a dynamic analyst with a passion for delivering impactful results through data-driven solutions and strategic insights. At Tower Strategy Group, she leverages her experience in federal project planning, performance metrics, and digital transformation initiatives to provide critical guidance that empowers leaders and informs decision-making processes. With a background spanning federal technology development, intelligence analysis, and financial coordination, Allie excels at navigating complex business challenges and delivering comprehensive analyses.
Allie holds a B.A. in International Relations with minors in Business Intelligence and Analytics and Spanish from Creighton University. She is currently pursuing an M.A. in Public Management from Johns Hopkins University, further enhancing her ability to tackle multifaceted challenges in both public and private sectors. Allie is proficient in Spanish and adept at utilizing various data analysis and visualization tools to create compelling, actionable insights for clients.
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Erin Shea Mirabella
Analyst
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Erin Shea brings fresh analytical skills and a strong academic foundation to Tower Strategy Group. She leverages her background in economics to contribute to data analysis and research initiatives. Her studies in econometrics, financial markets, and policy analysis have equipped her with valuable tools for addressing complex business challenges. She has experience in financial modeling and forecasting, industry analysis, and strategic communication.
Erin Shea holds a B.A. in Economics with a minor in Art History from Georgetown University. Originally from Montgomeryville, PA, she brings a combination of analytical thinking and creative problem-solving to her work. Outside of work, she enjoys running and painting.
Our staff consists of junior to senior-level consultants averaging 8+ years of professional experience.
Graduates of the world's leading universities and business schools, these individuals specialize in advising clients on issues of growth / innovation, marketing strategy and performance improvement. They include graduates of:
In addition, they have previously played leadership roles in the strategy, corporate and business development, marketing, product management, and brand functions of leading private companies and NGOs, including: