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Innovation

LINKING CAPABILITIES TO MARKET POTENTIAL

We match product, service and program innovation with market opportunity. Knowing that the most technologically competent product or sophisticated service doesn’t always win, we frame the capabilities your company can deliver in the context of what your customers want, the channel will support and investments your competitors are making. Substantially de-risking innovation investments, narrowing the focus of those efforts to only the most meaningful opportunities and improving our clients’ overall chances of success.

 

We allow our clients to peer deeply into and take advantage of emerging opportunities within their markets.

Leaning on the proven Real-Win-Worth It framework, combined with our 360-degree market due diligence capability, Tower Strategy rapidly screens innovation opportunities to help clients make “go” / “no-go” decisions. And, in cases where there is “go” decision, we then burrow down into the opportunity to develop a specific, detailed commercialization strategy that allows our clients to not only develop the product or service in question but to efficiently produce those products, secure the most advantaged sales and distribution platforms and drive usage and adoption across their target customer base.

Questions We Help Answer:
  • What unmet or underserved needs exist?
  • What is the basis of differentiation in this market?
  • Will the market window remain open through our NPD cycle?
  • What value chain gaps would we need to overcome to commercialize an innovation?
  • Will the channel accept and provide distribution for our new offering?
Our Core Innovation Services Include:
  • Market Assessment and Sizing
  • Customer Needs Assessment and Segmentation
  • Competitive Landscape Mapping
  • Product and Service Definition
  • Value Chain Development
  • Sales and Marketing Strategy

“You guys are uniquely differentiated at defining the specific factors that drive success in our markets and how to act on those drivers.”


- Division President at a $6B Industrial and Technology Solutions Player

 

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M&A

Lowering Risk and Driving Value Creation

Tower Strategy Group supports corporations and leading private equity firms across the M&A lifecycle. Starting upfront by scoping which markets and sectors to focus and by conducting commercial due diligence on specific deals. Built on the backbone of our 360-degree commercial due diligence capability, we allow our clients to peer deeply into the macroeconomic trends, competitive dynamics and customer needs shaping their target markets. A capability which vets and de-risks our clients’ investment thesis, so they are not only better equipped during the bid and valuation process but also better informed about where and how to drive value creation once an asset is in their portfolio.

 

We excel not only at creating value creation plans but at working shoulder-to-shoulder to drive execution against them.

Post-deal, we help build and execute value creation plans to drive commercial growth. Defining how newly acquired assets can better position their capabilities to tackle unmet and underserved market opportunities. And, to support that, how to reconfigure operations to not only capture efficiencies (from reduced overlap / redundancy) but to make certain those operations have the strength and sinew needed to execute on commercial strategy. We don’t just advise, we roll up our sleeves and facilitate commercial and operational execution against the value creation plan. Getting beyond the board room to driving tactical, meaningful change on the front lines.

Questions We Help Answer:

  • Which adjacent markets warrant entry?
  • Is the target’s management team realistic about its upside?
  • What steps are necessary to accelerate revenue growth?
  • What sources of redundancy exist and how are they best streamlined?
  • How do we integrate the operations and culture of our organizations?

Our Core M&A Services Include:

  • Opportunity ID and Scoping
  • Candidate ID
  • Commercial Due Diligence
  • Value Creation Plans
  • Growth and Innovation Strategy
  • Organizational Development
  • Performance Management
  • Cost Management
 

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International Expansion

Delivering Opportunities to Grow Your Global Footprint

Tower Strategy helps clients develop a deep understanding of the globalization opportunities available across both their commercial and operational footprints, how those markets are structured, the challenges and risks inherent in them and the specific business model, product / service, sales and marketing and operational innovation needed to tackle them. We understand that, to succeed at the local-market level, one must build strong connections back to the corporate center. And that, because of those interconnections, globalization strategies must take both corporate and local-market initiatives into account (e.g., brand innovation).

 

We help clients understand and pursue the globalization opportunities available to them.

Over the past decade, we have worked extensively with clients to tap into the market opportunity in over 60 countries. Mature, developing and truly frontier. With a lens not only towards which markets they should enter but also how to prioritize investments across their international portfolio, how to fund and service those markets and the implications on their global strategy (e.g., pricing and its impact on the gray market).

Questions We Help Answer:

  • Which international markets warrant entry?
  • Who are our prospective customers and how do we reach them?
  • How do customer needs differ and how do we need to adapt our existing portfolio?
  • Is the RTM mature enough to facilitate consumer access?
  • What risks should we be aware of and how do we best manage them?
  • What capabilities do we need and how best do we fund them?

Our Core International Expansion Services Include:

  • Opportunity ID and Scoping
  • Customer Needs Assessment and Segmentation
  • Market Assessment and Sizing
  • Sales and Marketing Strategy
  • Product and Service Innovation
  • Value Chain Development
  • Organizational Development
 

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Organizational Development

Driving Employee Buy-In That Delivers Stronger Organizational Outcomes

To enable that approach, we’ve built an Operational Transformation Playbook ™. A set of tools that allows Tower Strategy, in partnership with its clients, to deploy customized, well-paced change within client organizations. Change that sticks. Covering the full range of elements needed in a restructuring program (analytics, organizational design, change management, etc.), we guide, build capacity within, facilitate and manage transformation. Your people author it. And they author it with a set of tools designed for use not by organizational design or process improvement professionals but by the layman. Resulting in far greater buy-in, stickiness and outcomes as compared to the cookie-cutter and overwhelming approach used by larger consultancies.

 

We believe in employee-led organizational restructuring

Running in parallel to the work they are already doing, we help to further accelerate implementation by leaning in on areas your team can’t or shouldn’t tackle. Either because of capacity, skill set, lack of objectivity or internal politics. Typically, these tend to be multi-stakeholder or new initiatives (e.g., standing up a new functional area or shared service) where there is no clear owner or substantial scoping work is required.

Questions We Help Answer:

  • Is our structure getting in the way of our commercial performance?
  • How do we manage and drive change through the organization?
  • What new capabilities do we need to build?
  • Are tasks misallocated across our shared services and centers of excellence?
  • How do we break down our fiefdoms and create better collaboration?
  • Organizational Assessment & Design Change Management
  • Workforce Planning
  • Training and Retention Strategies
  • Process Improvement
  • Communications Development
  • Bottom Links / Blocks:

Our Core Organizational Development Services Include:

  • Organizational Assessment & Design
  • Change Management
  • Workforce Planning
  • Training and Retention Strategies
  • Process Improvement
  • Communications Development

“Having worked with other consulting firms I found that the mix of service, guidance, expertise and output I received as a client was excellent for the investment we made with Tower. I would highly recommend Tower Strategy Group for M&A, commercial strategy, competitive benchmarking and business transformation.”


- EVP, Organizational Effectivess, Carlyle Group Portfolio Company

 

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